About

Born in Brazil / raised as "the creative one" / brought up in petrópolis / one brother / misbehaved badly in school / grew up very happy / got in lots of trouble / traveled a lot / lived 6 years in rio de janeiro / met the love of my life / studied architecture and urban design / have lots of friends / believe I need more friends / had a metal furniture shop / ran an architecture studio with 2 amazing friends / started in design by accident / worked in multiple public and corporate projects in brazil / lived in são paulo for 3 and half years / developed the first website for one of latam's largest news papers / partied hard / survived / won a competition to design street furniture for a neighborhood in rio / married the love of my life / moved to the u.s.a. / got a masters in visual communications design at purdue university / moved to chicago / froze for 10 winters / had lots of fun / loved every minute of it / worked for a japanese industrial design firm / joined moto / traveled a ton / met amazing people / met more amazing people / lost some amazing people / learned a great deal / went 8 times to china in one year / went 12 times to london in one year / thought about moving to cape town / worked with amazing photographers / directed shoots around the world / designed stores around the world / designed a flagship store in front of the kremlin / won a bunch of accolades / worked way too much / loved it / adopted a crazy dog / had 2 kids / met even more amazing people / moved to san diego / still can't believe it does not rain there / worked for sony electronics / started from scratch a team of amazing people / had more fun than ever at work / best boss ever / created lots of great campaigns / opened 5 amazing stores / moved to the brand team / couldn't believe I was redesigning SONY's look / still loved every minute of it / got snatched by UA / built another team from scratch / another group of great people (30 of them) / 5 years and over 1000 projects flew by / still amazed with the drive the UA team has / got hit by the agency bug / joined 15Four as CCO / guess what? / met a brand new set of amazing people / spent 2 years having a ton of fun / missed the global thing / said goodbye to fifteen4 / …still hurts / joined hilton / guess what? / more amazing people / lots of them / built a worlds class kick ass studio / this thing called global pandemic happened / I got scared of hospitality / answered a call from amazon / launched the amazon fresh brand / got invited to lead brand, content and creative for amazon fashion / yes, you know it––lots and lots of amazing people!!