SONY GLOBAL RETAIL SYSTEM

Winner: A.R.E. Store of the year award

The Sony store concept was not only an original and innovative store design but an incredibly unique story-telling vehicle. Designed in collaboration with Kline-Dytham Architects in Japan this project challenged every retail norm and elevated the shopping experience to offer a truly ownable journey.

In addition to very flexible architecture and fixture designs, the Sony team developed a rich and thoughtful visual story-telling language that was never seen in the industry. This new system placed products as part of the stories and built a casual language based on true benefits and not tech jargon.