Celebrating Everyday Heroes

To close a challenging and pivotal year, Under Armour wanted a powerful and emotional video celebrating its accomplishments in the community throughout the year. The video reminds all Under Armour teammates of their global impact.

I collaborated with the UA Global Philanthropy team to craft a powerful narrative. The piece was narrated by an authentic local voice and combines original, previously recorded, and broadcast footage. The video was a big hit at the Addy’s—winning gold locally and silver regionally.