UA COLGEAR® ELEMENTS LAUNCH
UA Coldgear Armour Elements is the first product line of compression gear using a combination of UA Storm and Coldgear Infrared technology. The apparel provides athletes with unparalleled warmth, support and comfort in extreme weather conditions when on the training field.
To emphasize the protective benefits of this single-layer product collection, we partnered with United DSN and Tim Tadder Photography to develop a technical graphic look-and-feel paired with images of extreme weather. The end result was a full 360° product campaign that was activated across web, social, print, and digital. Estimated sale surpassed all online expectations for this top-of-the-line collection.
Credits
EXECUTIVE CREATIVE DIRECTOR
GUTO ANDRADE
DESIGN DIRECTOR
KRISTIAN ESPINOSA
PHOTOGRAPHY
TIM TADDER
AGENCY PARTNERS
UNITED DSN
FIFTEEN 4